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The front side of the bracelet's central metal piece reads "posi+ivi+y" and the reverse side directs the wearer to http://www.shareyourpositivity.org, a website inviting the public to share inspirational stories, photos, and quotes. Here, you’ll find stories of life situations made easier by friends and family members that reached out to share some hope. Some bracelet wearers share that the product help them stay hopeful through difficult medical diagnoses and treatments, to share encouragement with loved ones going through difficult passages, and to enforce a transformation of their own attitude in daily living. Positivity lovers may subscribe at the site to receive notices when a new post is shared.